Free Smoothie Day, Hooray!

A few days ago my mom called me to tell me that Jamba Juice was having a free smoothie day on Thursday (today). So with my handy piece of insider information, I scamper over to Jamba Juice after class to get a normally five dollar but today free delicious treat that I would normally attempt to avoid. However, I wasn't the only one who knew about free smoothie day. The line was around 15 people long when I got there and soon swelled to close to 40 people, causing the line to form down the drag and causing quite the spectacle. I stood and watched the scene unfold, smoothie in hand. Some people asked me what the line was for and other people just jumped in line without really knowing what was going on. So the PR student in me noted the very successful PR stunt and motives behind free smoothie day at Jamba Juice. Later while perusing the social media of my client for my group project, I thought to check out Jamba Juice and what social media they used for free smoothie day. I was quite surprised to find that Jamba Juice did not announce free smoothie day on their Web site or on their Facebook. The Jamba Juice twitter for Austin did tweet about free smoothie day but that was all I could find in terms of social media promotion. I'm sure free smoothie day was not a national event and that could have been the motive behind the quiet social media front. It is refreshing to see, however, that successful PR initiatives can be pulled off by a sign in a door and word of mouth alone. Social media is an incredible tool but traditional tactics still work and can be just as effective. And giving away free smoothies is always a good way to go. It certainly made my day.